Stories are my superpower
My copy elevates your brand and empowers your business
With impactful storytelling, your messaging will:
Captivate your audience
Create deep, personal connections
Illuminate your authenticity.
As a young adult, I went global. I donned my backpack and went in search of culture and adventure. Travel inspired my archive of stories and supercharged my empathy. Combining these skills, I mastered storytelling.
Ready to build connections that drive conversions?
Like you, I love sharpening my skills
I started blogging when I drove from London to Mongolia in a Nissan Micra, in summer 2008. Three girls, 19 countries, 10,000 miles, countless dodged bribes, two breakdowns, one sandstorm and several refusals of breakfast vodka.
Those stories give you unrivalled interpersonal skills.
Writing was a natural progression
Later when the pandemic halted my career as a Tour Guide - aka storyteller on wheels - I turned writing into a career.
After three years editing and writing for a digital content platform, I now find the words so purpose-driven and creative brands can turn messy, inconsistent messaging into clear, human-centric and conversion-ready copy. I love crafting the words that bring a brand story to life, so you can build trust, visibility, and an unforgettable identity.
How your brand messaging can value from my unique experience:
SEO blog posts and editing B2B content to engage and inform
Understanding audience behaviour from my editorial work in the content technology sector
Combining AI-enhanced efficiency with copywriting strategies proven to connect with dream audiences and convert scrollers into loyal fans
Delivering compelling stories through my passion for screenwriting.
When you work with me, I’ll always:
Bring fresh ideas and clear delivery
Approach projects creatively with an open mind
Deliver audience-centric solutions, based on your business goals.
How we’ll work:
We set up a discovery call to get clear on your dream audience, dig into your needs, goals and deadlines
I send you a proposal and contract, once that’s ticked off, I get to work
Next stop? Copy and strategy that gets you noticed - persuasive, strategic, and packed with personality.
“Sheryl demonstrates exceptional creativity, collaboration and proactive management of timelines. Even when we had information delivered last minute, Sheryl handled it like a pro. She is reliable, flexible and highly recommended.”
Keran Boyd, Consulting Manager, Caretta Research
“I had a large client launch a new digital product with a complex and delicate message. Sheryl nailed a clear vision, mission statement, tone of voice, and direction and found the right words to sell the brand message.”
Jack Barham, Freelance Web Developer
“Sheryl has the perfect eye for crafting the right tone of voice for our global audience, layering in consistent, thought-provoking and inspirational messaging that speaks to young starters and seasoned pros. She's also been extremely professional and integral in helping craft the refresh of our brand identity and style guide, with an impressive understanding of our shared values and mission.”
Muki Kulhan, UK Ambassador, WIIT UK (Women in Immersive Technologies)
Featured On: Bringing Storytelling to the Airwaves
From the Road to the Recording Studio, listen to my guest episode and discover how I turn lived experiences into powerful brand stories.
Talk to me
Curious about what great copy could do for your business?
Let’s chat.