Stories are my superpower
My copy elevates your brand and empowers your business
With impactful storytelling, I ensure your messaging:
Captivates your audience
Creates deep, personal connections
Illuminates your authenticity.
As a young adult, I went global. I donned my backpack and went in search of culture and adventure. Travel inspired my archive of stories and supercharged my empathy. Combining these skills, I mastered storytelling.
Build connections that drive conversions
When you work with me, you will always get an approach that is:
Fresh and clear
Creative and open
Goal-oriented and audience-centric.
How it works:
We set up a discovery call: I dig into your needs, goals and deadlines. We clarify your ideal audience
I send you a proposal and contract, once that’s ticked off, I get to work
Next stop? Copy that gets you noticed - persuasive, strategic, and packed with personality.
“Sheryl demonstrates exceptional creativity, collaboration and proactive management of timelines. Even when we had information delivered last minute, Sheryl handled it like a pro. She is reliable, flexible and highly recommended.”
Keran Boyd, Consulting Manager, Caretta Research
“I had a large client launch a new digital product with a complex and delicate message. Sheryl nailed a clear vision, mission statement, tone of voice, and direction and found the right words to sell the brand message.”
Jack Barham, Freelance Web Developer
“Sheryl has the perfect eye for crafting the right tone of voice for our global audience, layering in consistent, thought-provoking and inspirational messaging that speaks to young starters and seasoned pros. She's also been extremely professional and integral in helping craft the refresh of our brand identity and style guide, with an impressive understanding of our shared values and mission.”
Muki Kulhan, UK Ambassador, WIIT UK (Women in Immersive Technologies)
Like you, I love sharpening my skills
I started blogging when I drove from London to Mongolia in a Nissan Micra, summer 2008. Three girls, 19 countries, 10,000 miles, countless dodged bribes, two breakdowns, one sandstorm and several refusals of breakfast vodka. Those experiences give you unrivalled interpersonal skills.
Writing was a natural progression.
When the pandemic halted my career as a Tour Guide - aka storyteller on wheels - I turned writing into a career.
Now I help businesses with my conversion-ready copy. Words that convey affable authority, crystal clarity and palpable passion.
How your brand messaging can value from my experience and knowledge:
Creating optimised blog posts and editing B2B content
Monitoring audience behaviour from my time writing for the media technology sector
Delivering compelling stories through my passion for screenwriting.
Talk to me
Curious what great copy could do for your business? Let’s chat.